johnbrusly: Why You Shouldn't Care About Google Updates

Lately there?s been a lot of online chatter, especially in web master forums about how the recent Google updates have dramatically affected their clients and their businesses.? Google has in the last month released 4 updates, which further penalize spam sites, and low quality content sites, which is more than normal.

In my opinion though, if webmasters have sites getting penalized it?s because they?ve been trying to game the system.? Anyone who tries to play Google and thinks they can win probably deserves to have their site affected.

Let me explain, the purpose of the Internet is to provide users of the Internet with information and advice on your product or service and then to allow them to interact with you and other customers to verify that information.? If a website owner is doing this, providing quality information, quality advice and a quality user experience then there should be no room for concern.

So if each month you?re worried about the next update Google?s bringing out or your site is already affected then you probably deserved it.? You were too focused on ?beating Google? and not focused on quality user experiences.

It?s important to understand that achieving good Google rankings is a marathon, not a sprint.? You want to work steadily towards improved rankings through delivering quality content, quality links and quality experiences.? This will not only just help with your Google rankings but also help with your sales as well.

Often people forget that they are using their website to market two ways, one way to market for positions and one way to market for sales.? Unfortunately less educated website owners lean too much one way and end up losing out.? You need to find a balance between both that sits within the guidelines of major search engines like Google.

Google has not, in the last few months, announced an update which is contrary to it?s guidelines.? In fact all they?ve done is reward sites that are doing the right thing.? So if you?re worried about search engine updates and how they are affecting your rankings then you?re being too aggressive with your SEO strategy.

Roll your strategy back a bit and focus on just delivering quality content and quality experiences to your users.

Source: http://www.business2community.com/seo/why-you-shouldnt-care-about-google-updates-0312029

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